JAMES MCDONALD
LATEST ARTICLES
04 May 2020
COVID-19 has upended adspend forecasts. Here, WARC's James McDonald explains the reasoning behind the revised outlook.
02 May 2019
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
28 Apr 2017
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
26 Apr 2017
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
03 Aug 2016
Following the UK's historic choice to leave the EU, Warc analyst James McDonald dissects the latest adspend forecasts.
29 Apr 2016
The latest adspend figures may have set alarm bells ringing for UK newsbrands - but Warc analyst James McDonald says the longer-term picture is much less severe.
27 Apr 2016
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
04 Feb 2016
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc's James McDonald reports.
02 Feb 2016
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector.
23 Oct 2015
Warc's James McDonald explains how branded content is helping radio advertising to stay in such good shape.
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